The Covid-19 pandemic has had a major effect on how we socialize, travel, work, and go about our daily lives. Our current circumstances are extremely complicated. If you are on a marketing team or happen to be responsible for the marketing of a company, it can be difficult to see the silver lining right now.
But there just so happens to be one. Average consumers now absorb over 80% more content than before the outbreak, and video is leading the way.
By 2022, 82% of all content production is expected to be video. That means the average person will be watching almost two hours of video content on a daily basis.
While many companies focus on the power of digital technology as a replacement for face-to-face events, there is an unparalleled opportunity for businesses to use video as a means to engage, communicate with, and retain customers during the Covid-19 pandemic.
Here are a few ways to integrate video into your marketing campaign.
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As we continue to deal with growing concerns around COVID-19,The Marketer’s role has also become abruptly much more challenging. Everyone is online, and people are craving information, quality content, and essentially looking to feel connected. Video consumption continues to grow rapidly worldwide in recent months, chosen by people worldwide as their main means of staying connected, In this difficult moment, video may clearly become the most important item in your toolbox, powering attention-grabbing, customer-centric, brand-safe, and result-driven experiences.